Author: Canada Top Online Casino As part of the multiyear agreement, FanDuel will have access to NFL trademarks and logos for use in promoting sports betting across Canada. The deal will also see the two brands collaborate on responsible gaming initiatives.
FanDuel can also run league-themed campaigns. For example, the brand can use #GoPackGo and other hashtags on social media to get Canadian football fans excited about the upcoming season.
“The NFL is pleased to expand our relationship with FanDuel as our first official sports betting partner in Canada,” said Renie Anderson, Senior Vice President of Partnership and International Development.
“We’re thrilled to extend our partnership with the NFL to Canada,” FanDuel Canada General Manager Dale Hooper said in the release. “Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.”
FanDuel Canada sports betting partnerships The NFL partnership isn’t the only one FanDuel has in Canada. The brand also has an agreement with the Canadian Football League (CFL). In fact, FanDuel was the first sportsbook to launch in Canada when it went live in September 2019.
NFL partnerships in Canada sports betting The NFL isn’t the only American sports league with a partnership in Canada. The NBA has a deal with Sportradar that gives the data company exclusive rights to distribute live betting data from NBA games in Canada. Sportradar also has agreements with the NHL and MLB.
The NFL previously made Ontario Lottery and Gaming‘s ProLine+ its first Canadian sports betting partner.